As part of International Women's Day, we have some words of wisdom from our female clients who have cracked that glass ceiling and made it to the top of their game. We also have three personal stories from #TeamCP, sharing where we find our inspiration, while also paying homage to those who have come before us - enjoy!
Starting her first marketing agency in 2000, Angie Bradbury has scaled heady heights to become a leading authority in strategic marketing and communications, today she runs the uber successful Dig & Fish. Renowned for her pragmatic, direct approach, Angie has a passion for leadership and an uncompromising work ethic. As a result, Angie has been Chair of Wine Communicators of Australia, a member of the Winemakers' Federation Steering Committee for the Future Leaders Program, member of the Starlight Children's Foundation Victorian Advisory Board and is a #CPclient in her role as Chair of Wine Victoria.
Q: You have founded and are running a successful agency, while holding leadership roles in various industry bodies – what drives you to constantly step up and put yourself out there professionally?
A: I genuinely believe in making a difference and believe that if you can help, you should. Our society relies on people sharing resources and supporting one another and that is the same in business. Additionally, I love learning and experiencing new things, I think it keeps you relevant and motivated, so if I get a chance to do something new I’ll do it.
Q: What career moves do you credit with your success?
A: There is no doubt that several years in management and operations with McDonalds provided an incredible foundation for my career. I still credit them with some of the most robust training across all facets of business. I received a great commercial education as well as the power of great customer service and consistent delivery of quality product. After that, having the courage to start my own business was the next major move and that really was off the back of a Masters of Marketing at Melbourne Business School.
Q: What has been the most rewarding moment in your career?
A: There have been many, mostly to do with seeing other people grow and achieve things in their careers. The one thing that really stands out is that in September last year, we sold the agency to our American shareholders. Its every business owner’s dream to have someone come along and see the value in your business and then to realise that value in a positive buyout - it is a pretty amazing experience. I’m still running the business every day and really enjoying a new dynamic and experience.
Q: What has been the worst moment in your career and how did you move on?
A: In 2005 I split the first agency I started in half. I had a very young baby, and a new brand to launch. I was told by one of my clients that they weren’t confident I could run a business and be a mum and so they left the agency. Being told you’re not good enough is one of the hardest things to hear. But for someone to say it is because of your gender and parental status, that is really not on. I still have the letter, in a draw in my desk and it has served as pretty amazing motivation over the years. Oh and I did run a very successful business and had another child!
Q: What do you believe is the most important thing that can be done to see women succeed in the workplace?
A: It really sounds lame but it’s about genuine, equal opportunity. We need to focus on merit, understand that all people are motivated by different things and to have the courage, as leaders, to call out the crap when we see it. Every day. Enable our young women to dream and reach for the stars and never tell anyone they “can’t”.
Q: What advice would you give to young women hoping to break into your industry?
A: Well all of the above…as well as finding a mentor. Man or woman. Someone who can help make sense of the politics and dynamics and can help pave the way. Network, meet people and never ever stop asking “why?”.